Kevin Katz began his career at L’Oréal as a summer intern in 2015 for the Garnier Skincare US Marketing Team and has since joined the Management Development Program. Within the program, he recently completed his sales rotation on Shopper Marketing for Maybelline, Garnier, and essie brands and is now part of the Garnier Digital Marketing Team. As a two-sport Division I collegiate athlete, he’s driven by L'Oréal’s fast-paced and innovative environment.
How did your background and interests lead you to L’Oréal?
I was a marketing and finance double major at Georgetown’s McDonough School of Business. After listening to several CPG firms talk on campus, I was inspired to learn more. What set L'Oréal apart from other employers was its position as a global leader in product development and as a digital disruptor. Also, as a varsity tennis and crew athlete in college, I’ve always been passionate and competitive by nature. L'Oréal’s fast-paced environment and commitment to excellence as the #1 beauty brand in the world caught my attention.
Describe your journey to your current role on the Garnier Digital Marketing Team.
I joined L'Oréal as a marketing intern in Garnier Skincare when the line was rebranding and relaunching as Garnier SkinActive. After my internship, I was offered to return as part of the Management Development Program. The program gives you exposure to different roles, brands, and categories of the business early on in your career. After completing my sales rotation on Shopper Marketing for brands like Maybelline, Garnier, and essie, I moved to my current role in the Garnier Digital Marketing team.
What surprised you most when you first joined?
How much L’Oréal values diversity. This isn’t limited to diversity of background and ethnicity, but also your unique voice. From a male perspective, it can be intimidating to join a company that operates with products you aren’t instantly familiar with. Yet from day one, leadership encourages you to share your opinions and make you feel like your voice is heard. For example, I recently met with the VP of my group - she wants to set up regular check-ins to make sure I can share my ideas and have the support I need.
How does L'Oréal foster an innovative and creative environment?
In just seven months, I’ve had the opportunity to work on four different brands and categories. I believe that the exposure to different products and audiences has made me a stronger marketer. We have so many unique brands at L'Oréal - some of which compete with one another - but at the end of the day, we’re one big team. The spirit of competition and mobility fosters an environment that pushes you to think bigger.
Tell us about a favorite project that you’ve worked on.
My internship project was one of the highlights of my career so far. I worked on an unpaid advocacy plan as Garnier SkinActive was relaunched. This initiative was a testament to how cross-functional work gets done at L'Oréal. I collaborated with new teammates in PR, customer marketing, e-commerce, influencer programs, and more. It was uplifting and inspiring to meet such interesting people from outside of my direct division. We also had the opportunity to present our project to the Senior VP of Garnier and the President of Maybelline, Garnier, and essie. This exposure was just another example of how L'Oréal allows everyone’s voice to be heard.
Is there anything you know now that you wish you had known when you first started?
I was a bit shy when I first joined L'Oréal. As I’ve grown here, I’ve realized that no project gets done alone and it’s important to build your network. If I knew that earlier, I would’ve been more proactive about getting to know others outside of my direct team. Confidence is also key. Nobody will listen to what you have to say if you don’t believe in what you have to say. Own who you are, be proud of where you’re working, and try to meet as many people as you can.
Some interesting facts about L’Oréal
L’Oréal USA's For Women in Science fellowship program has awarded 65 postdoctoral women scientists over $3 million in grants over the last 13 years.Share
L’Oréal USA will exceed their carbon emission reduction goals and build two large-scale solar projects at manufacturing facilities in North Little Rock, Arkansas and Florence, Kentucky as part of their global sustainability strategy.Share
L’Oréal’s U.S.-based Technology Incubator has been developing disruptive tech innovations since 2012, such as the Makeup Genius app and La Roche-Posay’s My UV Patch - the first ever connected skin patch that measures UV exposure.Share
L’Oréal USA invests heavily in talent and created a custom assessment and educational program for its employees in partnership with General Assembly – the “GMAT for digital.”Share