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Zaid Nasir

Marketing Operations Senior Advisor, Global Marketing Analytics

At Dell, Zaid passionately explores the intersection between technology and human behavior. After working in data analytics at Coca-Cola, he developed his interest in consumer behavior through a master’s degree in marketing. Zaid initially joined Dell as an intern and now leads many of the company’s global marketing analytics initiatives.

How did your background and interests lead you to Dell?

I’ve always been a geek at heart, and I love working with numbers. Dell recognized both my passions and offered me an opportunity to do so with its leading data-driven initiatives. I also found that my values aligned with the company’s. During my internship, Michael Dell spoke to our class about his journey to transform a fledgling idea into a multinational business that changed the way the world worked. Despite the challenges he faced, I was struck by the fact that he prioritized his family at every stage. His commitment to the people he cared about was a big reason why I joined full time. I wanted to build my career at an organization that held the same principles as I did.

How does Dell provide you with opportunities to innovate in your daily work?

A lot of people don’t realize that Dell does so much more than sell laptops. In addition to being global leader in hardware, we’re also involved in developing leading technologies in cybersecurity, cloud services, and a diverse portfolio of enterprise services. At the moment, I manage the global expansion of our marketing attribution projects, including running statistical modeling on a customer’s journey to determine the most profitable touch points that maximize the return on investment. For example, we have what we call the multitouch attribution model, where an algorithm assigns credit to each touch point based on its influence on a customer’s purchase decision. These projects are cutting-edge, and I am excited to be working on the future of marketing and data analytics.

Can you describe a fun project that you’ve worked on?

This isn’t your typical corporate project, but last year I was the winner of our Most Influential Intern competition. Dell provided a creative outlet for interns to showcase their experiences, then invited them to blog about their summers on LinkedIn Publisher. The contest was judged on writing style, content, and engagement. I wrote a satire series poking fun at the corporate world and some of the daily struggles we face. I didn’t think I’d be considered a finalist, but my article Office Survival Series – Emailing Effectively, CC: All Management was very well received and I ended up winning the competition. This praise from within the Dell community really showed the company’s ability to embrace an innovative culture and promote creative thinking and unconventional perspectives.

Who or what inspires you to come into work every day?

Growing up, the first computer I owned was a Dell. While I didn't realize it at the time, that computer expanded my horizons in ways I couldn’t have imagined. It's hard to believe that today I'm part of an incredible team that believes in the power of technology to change the world. That motivates me on a daily basis.

Dell Universum Awards

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Some interesting facts about Dell

Dell serves 98 percent of global Fortune 500 companies and more than 10 million small and medium businesses.

Dell.com is the largest technology marketplace in the world, logging 500 million eCommerce visits annually or 1,400,000 per day.

Since 2014, Dell team members have volunteered more than 2.2 million hours in our communities.

Dell has collected more than 1.6 billion pounds of e-waste globally since 2007.